{"id":7,"date":"2026-09-29T19:52:38","date_gmt":"2026-09-29T16:52:38","guid":{"rendered":"https:\/\/empricaconsulting.com\/?page_id=7"},"modified":"2026-10-01T03:52:19","modified_gmt":"2026-10-01T00:52:19","slug":"about","status":"publish","type":"page","link":"https:\/\/empricaconsulting.com\/ar\/about\/","title":{"rendered":"\u0645\u0646 \u0646\u062d\u0646"},"content":{"rendered":"<div class=\"emprica-about-content\">\n\n    <section class=\"ecl-about-hero\">\n        <div>\n            <p class=\"emprica-eyebrow\">ABOUT EMPRICA<\/p>\n            <h1>Local understanding.<br>Research with purpose.<\/h1>\n            <p>\n                Emprica Consulting Ltd is a women-led, Africa-rooted\n                Market &amp; Social Research firm combining technical\n                expertise with practical field capability.\n            <\/p>\n            <p>\n                We help organisations understand communities, assess\n                programmes and make informed decisions through research\n                grounded in the realities of each setting.\n            <\/p>\n        <\/div>\n\n        <div class=\"ecl-about-art\" aria-hidden=\"true\">\n            <svg viewbox=\"0 0 440 360\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                <g fill=\"none\" stroke=\"#153412\" stroke-width=\"1.5\" opacity=\".2\">\n                    <circle cx=\"220\" cy=\"180\" r=\"140\"\/>\n                    <circle cx=\"220\" cy=\"180\" r=\"100\"\/>\n                    <circle cx=\"220\" cy=\"180\" r=\"60\"\/>\n                    <path d=\"M80 180H360M220 40V320M120 80L320 280M120 280L320 80\"\/>\n                <\/g>\n                <g fill=\"none\" stroke=\"#fb8c05\" stroke-width=\"3\">\n                    <path d=\"M100 220L175 120L260 200L340 100\"\/>\n                    <path d=\"M175 120L220 285L260 200\"\/>\n                <\/g>\n                <g fill=\"#153412\">\n                    <circle cx=\"100\" cy=\"220\" r=\"12\"\/>\n                    <circle cx=\"175\" cy=\"120\" r=\"16\"\/>\n                    <circle cx=\"260\" cy=\"200\" r=\"20\"\/>\n                    <circle cx=\"340\" cy=\"100\" r=\"12\"\/>\n                <\/g>\n                <circle cx=\"220\" cy=\"285\" r=\"12\" fill=\"#fb8c05\"\/>\n                <circle cx=\"260\" cy=\"200\" r=\"7\" fill=\"#ffffff\"\/>\n            <\/svg>\n            <p>INFORMATION \u203a STRATEGY \u203a GROWTH<\/p>\n        <\/div>\n    <\/section>\n\n    <section class=\"ecl-about-panel\">\n        <p class=\"emprica-eyebrow\">OUR STORY<\/p>\n        <h2>From a Kenyan foundation to a regional footprint.<\/h2>\n        <p>\n            Emprica has grown from its beginnings in Kenya into a regional\n            research firm, expanding its expertise, field capability and\n            formal presence in South Sudan and Sudan.\n        <\/p>\n        <p>\n            Today, we connect research design, field implementation and\n            analysis. Our work spans Market &amp; Social Research,\n            Monitoring, Evaluation &amp; Learning (MEL), Field &amp; Tab,\n            Third-Party Monitoring, Climate &amp; Resilience Research,\n            and Strategic &amp; Evidence Advisory.\n        <\/p>\n        <p>\n            We support both organisations commissioning complete assignments\n            and research partners seeking dependable local implementation.\n            Across this work, our focus remains the same: reliable evidence\n            that reflects context and supports practical decisions.\n        <\/p>\n    <\/section>\n\n    <section class=\"ecl-about-purpose\">\n        <article class=\"ecl-purpose-card\">\n            <p class=\"emprica-eyebrow\">OUR VISION<\/p>\n            <h2>The future we work towards.<\/h2>\n            <p>\n                To become Africa\u2019s most trusted partner in transforming\n                data into actionable solutions, driving resilience, equity\n                and development in even the most complex environments.\n            <\/p>\n        <\/article>\n\n        <article class=\"ecl-purpose-card\">\n            <p class=\"emprica-eyebrow\">OUR MISSION<\/p>\n            <h2>Evidence turned into action.<\/h2>\n            <p>\n                To lead rigorous, inclusive and context-driven research,\n                monitoring, evaluation and field implementation across\n                Africa, turning evidence into action and helping governments,\n                NGOs and communities design and deliver adaptive, high-impact\n                solutions in even the most fragile contexts.\n            <\/p>\n        <\/article>\n    <\/section>\n\n    <section class=\"ecl-about-values\">\n        <p class=\"emprica-eyebrow\">OUR VALUES<\/p>\n        <h2>Principles that guide our work.<\/h2>\n\n        <div class=\"emprica-grid-3\">\n            <article class=\"emprica-card\">\n                <span class=\"ecl-value-number\" aria-hidden=\"true\">01<\/span>\n                <h3>Equity &amp; Inclusion<\/h3>\n                <p>\n                    We embed gender equality, diversity and inclusion\n                    throughout research design and field engagement,\n                    ensuring diverse voices are reflected in the evidence.\n                <\/p>\n            <\/article>\n\n            <article class=\"emprica-card\">\n                <span class=\"ecl-value-number\" aria-hidden=\"true\">02<\/span>\n                <h3>Context Integrity<\/h3>\n                <p>\n                    We adapt our methods to local realities with humility\n                    and respect, prioritising locally led solutions and\n                    an understanding of each setting.\n                <\/p>\n            <\/article>\n\n            <article class=\"emprica-card\">\n                <span class=\"ecl-value-number\" aria-hidden=\"true\">03<\/span>\n                <h3>Ethical Rigour<\/h3>\n                <p>\n                    We safeguard dignity, informed consent and transparency\n                    throughout research and implementation, particularly\n                    in vulnerable and underserved communities.\n                <\/p>\n            <\/article>\n\n            <article class=\"emprica-card\">\n                <span class=\"ecl-value-number\" aria-hidden=\"true\">04<\/span>\n                <h3>Actionable Evidence<\/h3>\n                <p>\n                    We produce insights that inform programmes, shape strategy\n                    and help partners respond to real-world challenges\n                    with clarity and confidence.\n                <\/p>\n            <\/article>\n\n            <article class=\"emprica-card\">\n                <span class=\"ecl-value-number\" aria-hidden=\"true\">05<\/span>\n                <h3>Excellence in Execution<\/h3>\n                <p>\n                    We deliver context-sensitive Fieldwork and MEL services\n                    with the responsiveness, precision and care required\n                    in demanding environments.\n                <\/p>\n            <\/article>\n\n            <article class=\"emprica-card\">\n                <span class=\"ecl-value-number\" aria-hidden=\"true\">06<\/span>\n                <h3>Partnership for Impact<\/h3>\n                <p>\n                    We collaborate with clients, field teams and communities,\n                    recognising participants and stakeholders as contributors\n                    to inclusive and sustainable solutions.\n                <\/p>\n            <\/article>\n        <\/div>\n    <\/section>\n\n    <section class=\"ecl-about-panel\">\n        <p class=\"emprica-eyebrow\">OUR APPROACH<\/p>\n        <h2>Rigorous methods. Practical delivery.<\/h2>\n\n        <div class=\"ecl-approach-grid\">\n            <article>\n                <h3>Context-Driven &amp; Adaptive<\/h3>\n                <p>\n                    Methods and logistics shaped around the assignment,\n                    local conditions and the people involved.\n                <\/p>\n            <\/article>\n            <article>\n                <h3>Community-Centred &amp; Inclusive<\/h3>\n                <p>\n                    Research that listens to diverse experiences and\n                    supports meaningful participation.\n                <\/p>\n            <\/article>\n            <article>\n                <h3>Duty of Care &amp; Localised Teams<\/h3>\n                <p>\n                    Locally informed implementation that considers the\n                    wellbeing of participants and field teams.\n                <\/p>\n            <\/article>\n            <article>\n                <h3>Rigorous &amp; Action-Oriented<\/h3>\n                <p>\n                    Quality checks throughout the assignment and findings\n                    connected to the decisions clients need to make.\n                <\/p>\n            <\/article>\n            <article>\n                <h3>Collaborative &amp; Trusted Partnerships<\/h3>\n                <p>\n                    Clear communication and shared understanding from\n                    assignment planning through delivery.\n                <\/p>\n            <\/article>\n        <\/div>\n    <\/section>\n\n    <section class=\"ecl-about-cta\">\n        <p class=\"emprica-eyebrow\">WORK WITH EMPRICA<\/p>\n        <h2>A research partner grounded in your context.<\/h2>\n        <p>\n            Tell us about the questions you need answered and the\n            environments in which your assignment will be delivered.\n        <\/p>\n        <a class=\"emprica-button\" href=\"\/ar\/work-with-us\/\">Discuss an Assignment<\/a>\n    <\/section>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>ABOUT EMPRICA Local understanding.Research with purpose. Emprica Consulting Ltd is a women-led, Africa-rooted Market &amp; Social Research firm combining technical expertise with practical field capability. We help organisations understand communities, assess programmes and make informed decisions through research grounded in the realities of each setting. INFORMATION \u203a STRATEGY \u203a GROWTH OUR STORY From a Kenyan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-7","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/empricaconsulting.com\/ar\/wp-json\/wp\/v2\/pages\/7","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/empricaconsulting.com\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/empricaconsulting.com\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/empricaconsulting.com\/ar\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/empricaconsulting.com\/ar\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":2,"href":"https:\/\/empricaconsulting.com\/ar\/wp-json\/wp\/v2\/pages\/7\/revisions"}],"predecessor-version":[{"id":58,"href":"https:\/\/empricaconsulting.com\/ar\/wp-json\/wp\/v2\/pages\/7\/revisions\/58"}],"wp:attachment":[{"href":"https:\/\/empricaconsulting.com\/ar\/wp-json\/wp\/v2\/media?parent=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}